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Daisy Shen

UX/UI Product designer

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Featured Work Experience

Senior UX Designer (Contract)

Royal Bank of Canada
Nov 2022 - Nov 2024
    • In my role as a Senior UX Designer at RBC, I led the design of various projects across different lines of business, including insurance, investment, BFS, loans, mortgage and Enterprise. I collaborated with a talented team to solve technical and design challenges, while also organizing team lunches to foster a positive work environment.
    • I spearheaded the design of the universal locator tool for RBC insurance, driving its successful public launch.
    • Designed the RBC health care public site (RBC Healthcare Advantage) and RBC InvestEase for the investment team, leading to highly successful campaigns.
    • Volunteered as a mentor for Western Design Thinking Mentors at Western University.

    Lead and Senoir Product Designer (Contract)

    Ontario Ministry of Transportation America
    Nov 2021 - May 2022
    • As Lead and Senior Product Designer at the Ontario Ministry of Transportation, I played a key role in designing the MLTSD Inspector Solution. I led the analysis of product pain points, conducted user research, and created prototypes based on the Ontario design system. Collaborating with team designers and stakeholders, I ensured user feedback was incorporated for continuous improvement. I also mentored and managed junior designer on the team. Running design review meetings

    Lead Product/UX designer & product manager

    SweatPals INC.
    Aug 2021 - Oct 2021
    • As the first Lead Product/UX designer at SweatPals, I lead the design of a mobile app connecting fitness enthusiasts to events and communities. Working alongside the CEO, I crafted a comprehensive style guide, designed a captivating logo, and created interactive prototypes to enhance user engagement and drive marketing efforts.
    • SweatPals, a health sport/online social startup, from user research to marketing and product design.
    • Developed skills in user experience design, prototyping, and branding for the fitness industry.

    Education

    Web Design

    Sheridan College
    2017-2018

    Interactive Media Management

    Sheridan College
    2016-2017

    Digital Media Art

    Dalian Polytechnic University
    2009-2013