Daisy Shen
UX/UI Product designer
More about me
Featured Work Experience
Senior UX Designer (Contract)
- Royal Bank of Canada
- Nov 2022 - Nov 2024
- In my role as a Senior UX Designer at RBC, I led the design of various projects across different lines of business, including insurance, investment, BFS, loans, mortgage and Enterprise. I collaborated with a talented team to solve technical and design challenges, while also organizing team lunches to foster a positive work environment.
- I spearheaded the design of the universal locator tool for RBC insurance, driving its successful public launch.
- Designed the RBC health care public site (RBC Healthcare Advantage) and RBC InvestEase for the investment team, leading to highly successful campaigns.
- Volunteered as a mentor for Western Design Thinking Mentors at Western University.
Lead and Senoir Product Designer (Contract)
- Ontario Ministry of Transportation America
- Nov 2021 - May 2022
- As Lead and Senior Product Designer at the Ontario Ministry of Transportation, I played a key role in designing the MLTSD Inspector Solution. I led the analysis of product pain points, conducted user research, and created prototypes based on the Ontario design system. Collaborating with team designers and stakeholders, I ensured user feedback was incorporated for continuous improvement. I also mentored and managed junior designer on the team. Running design review meetings
Lead Product/UX designer & product manager
- SweatPals INC.
- Aug 2021 - Oct 2021
- As the first Lead Product/UX designer at SweatPals, I lead the design of a mobile app connecting fitness enthusiasts to events and communities. Working alongside the CEO, I crafted a comprehensive style guide, designed a captivating logo, and created interactive prototypes to enhance user engagement and drive marketing efforts.
- SweatPals, a health sport/online social startup, from user research to marketing and product design.
- Developed skills in user experience design, prototyping, and branding for the fitness industry.
Education
Web Design
- Sheridan College
- 2017-2018
Interactive Media Management
- Sheridan College
- 2016-2017
Digital Media Art
- Dalian Polytechnic University
- 2009-2013